“Google will take action against domains that try to rank more highly by just showing scraped or other auto-generated pages that don’t add any value to users.” So says Google’s webmaster guidelines anyway. Charles Arthur from The Guardian’s technology blog though had this to say about scraper sites on January 4: “The only value those Read Blog…

You can’t participate on the net for long without encountering spam. It pervades all aspects of the net, mostly due to the free way we use the word. If you have any familiarity with SEO, you will be familiar with most of the tricks termed ’spam’. There are a few that may have slipped under Read Blog…

From a purely business perspective many of the SEO techniques described as ’spam’ don’t actually seem that ‘bad.’ Particularly if you have a new site, dragging your pages up through the rankings can take months of hard work. If you’ve got a product you know your customers will want, why shouldn’t they be made aware Read Blog…

One of the things you will often hear about black-hat SEO techniques is that they are popular because they work. At least in the short-term, some unethical SEO techniques are thought to give a site a bit of a boost in the rankings. Usually, these techniques are discouraged by reputable SEO firms because, in the Read Blog…

Spam has been around almost as long as the internet. In the old days, spam was relatively easy to spot. It sat within a site loud and proud, the internet equivalent of that familiar blue can of processed, preserved meat product. Today, spam takes many forms. How do you tell the difference between spam and Read Blog…

Spam is a word that strikes terror into the hearts of honest site owners everywhere. Many site owners have found, to their dismay, that spamming is possible even when your intent is honourable. Inadvertent spam, to coin a term, is possible with many search engine optimisation techniques, and the danger increases when you are attempting Read Blog…

Inadvertent spammers will be found guilty Since the inception of the internet and internet marketing the rules and regulations has changed radically. In the good old days people just about did what they wanted and there was no watchdog to pull them up short. That was until internet marketing took off like an exploding star. Read Blog…