Repeat traffic is crucial for any online business. It is not possible to survive in any business if you have to depend solely on new traffic to become customers. Repeat business is essential in that you have started a relationship with this customer; you have invested time and effort. There are essential things you have to do that will entice customers to become repeat customers.

Internet marketing is intensely competitive and to maintain your customer base is a continuous process. Internet shoppers are not stupid, they have learned to look at websites critically and they make decisions based on their experiences on your website.

Be proactive

You have to update your web pages regularly. Visitors will notice immediately if your content is stale and outdated. This rings alarm bells and they will head out fast to your nearest ranked competitor. No-one trusts a website that has not been updated in a long time. Outdated websites scream ‘dodgy’ to visitors.

The impression they get is that the website owner is not a serious entrepreneur and therefore not to be trusted. Make provision on your website for customers and visitors to sign up for special offers, discounts and promotions. Having a sign up form for newsletters is very important as well. Have a prominent link on your site for people to add you to their favourites. This is a constant reminder to them to come and check up on what you have to offer them.

Make an impression

Make sure your website is remembered, that it makes enough impact that your brand logo sticks in their memories. It does not have to be elaborate, simple and striking works far better. You want visitors and customers to be able to find your website even if they have forgotten the address. This is easily done by giving users links that they can use to add your websites to the many sites that do social bookmarking. This is the Internet variation of Hansel and Gretel and the bread crumbs trail.

Be a constant reminder

Have a prominent section for ‘what is new’. People are inquisitive and will go and have a look to see what has been updated since their last visit. This tactic follows on from the concept of regular updating that shows you are on the ball with your website. Creating interest in this way makes people come back regularly. With this comes the brilliant strategy of using RSS feeds. These feeds enjoy huge popularity and do wonders to bring in repeat SEO traffic. RSS feeds tell people constantly when you update as well as what you have updated.

Once people subscribe to your RSS feeds it is virtually guaranteed that they will come back to your website when their RSS reader shows an update. Every time your company name is mentioned and each time a link is built it helps your optimisation of your website along. The more people that visit your website, the more it counts towards your web visibility. Your internet marketing strategies and your optimisation campaign is not separable. Each compliments the other and is needed to make your online business profitable.

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