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In today's multi-platform world we need to be extra diligent when it comes to making our web experience user-friendly. Our industry is changing and the mobile web is set to overshadow the desktop computer in 2012 and beyond. With an ever-increasing variety of tablets and mobile handsets on the market that are capable of delivering rich web experie...
As I'm sure you all know, Steve Jobs recently passed away. During the intense press coverage that followed his death, I was reminded about the inspirational commencement speech he gave at Stanford University. In that speech he mentions dropping out of college and attending a calligraphy class. He said: "I learned about serif and...
Sainsbury's had a very enjoyable Christmas, reclaiming the title of second largest UK supermarket from Asda, and reporting a like-for-like sales rise of 3.6 per cent in the 14 weeks leading up to 8 January 2011. Sainsbury's saw an increase in sales for items such as homeware and electricals. Hold on, what's this on the Sainsbury's front page? Hug...
Often when commissioning a website you can have a pre-conceived idea and a mental model already in your head about how your site or application is going to function, and how the key aesthetics are going to be rendered. In some ways you can expect the "magic" just to happen and for your site to just appear, a...
When developing your website, you want to make it as attractive, informative and useful as possible. Unfortunately, when trying to make your homepage do all of these things, you can actually end up creating a homepage which the majority of your visitors will find annoying. This can be a major problem for y...
Zend Framework is Click Consult’s preferred web application framework. In this blog post I will introduce the main concepts behind Zend Framework and the benefits of using it and other web application frameworks. What is a Web Application? In order to understand what a “Web Application Framewo...
If you position yourself well around the net, users will be landing on pages all over your site. Mostly, however, they will be landing on your home page. It’s there for a reason. Use it to sell your business. Your home page is central to the success of your search engine optimisation campaign. It wi...
Every day we are bombarded by websites. From high-end brand outfits through to local companies advertising their services. But have you ever stopped to take the time to look at the visual structure of a site? The way it is arranged, the colour scheme, the overall brand message? Probably not, as the average we...
The layout of your pages plays a surprisingly important part in your SEO. Your page design can put blocks in the way of your SEO company, can trip up the search engines when they come to call, and can annoy users to the point that they turn around and leave. Many aspects of your design can get in the way...
Many companies have one major difficulty when approaching SEO. They can’t understand how it can be so different from what they’ve done with their site before. After dealing for months on end with a web designer, and having a marketing team work online marketing into the business advertising str...
The addition of an on-page object can boost a site’s traffic immensely. Once the SEO of your site is done, you will want to ensure that the increased traffic flowing through your site remains on your site. Planting an interesting object on your pages is one way to keep users interested and interactin...
There’s a reason search engine spiders give greater weight to words in certain places. When a user enters your site, they will spend the first three seconds scanning the page. Their eyes will move in certain patterns, picking out what they need. Your page will either convince them to move forward, or...
Microformats are a set of standards for embedding easily extractable data on your pages, using technologies you are comfortable today. You should be concerned with microformats because there are undoubtedly areas of your site that can take advantage of microformats today, and integration is trivial for your...
The 404 error code is one that will unavoidably appear on your site from time to time. It happens to the best of us, whether it’s through a broken link, a user mistyping an address, or a server going down. The page you want to appear will fail to load, instead showing a stark 404: Not Found error not...
In most instances, a site’s home page is the first thing a user sees after clicking on a link in the SERPs. Sites with unattractive home pages are more likely to bounce users than draw them in. This is a shame, considering the amount of SEO effort that usually goes into boosting a home page’s r...
A successful SEO campaign should see users landing all over your site. If you have more than one or two pages on your website, each of these pages will be used to maximise the potential for traffic. This means that you should have not just one, but two or more pages within your site that are landing pages....
