The addition of an on-page object can boost a site’s traffic immensely. Once the SEO of your site is done, you will want to ensure that the increased traffic flowing through your site remains on your site. Planting an interesting object on your pages is one way to keep users interested and interacting with your business.

Much of the information surrounding search engine optimisation doesn’t discuss the use of objects as part of an SEO campaign. This is mainly because of the text-based nature of search engine crawling. SEO focus tends to be on textual content, and objects can present SEO problems. These can be overcome, and you can talk to us at SEO Consult about optimising around objects. Despite their difficulties, objects can be a valuable addition to your SEO plan and need not adversely affect SERPs.

Different objects will work for different businesses. A search box usually has a positive effect on most web sites, particularly if you add frequent fresh content. Video content is attractive to most businesses because they can be informative and get attention. Here are some of your options:

• Images. These are the most common and longest-used form of objects for the net. Most pages feature images simply to break up the text, but they can be used far more effectively. Featuring a series of images on a theme, regular humorous images or macros can draw your users back time and again

• Graphics. Graphics, a subset of images, are another good way to visually communicate information. Graphs and charts can help to convey technical information in dynamic ways, and have also been used for humorous purposes, as in the case of interpreting song titles with charts

• Video content. Videos are incredibly popular on the net, and a good way to get information across to users. The production values of your video aren’t as important as their content. Video content is no longer unusual enough to entertain the user on its own. Ensure you have an engaging topic before you start filming. On the plus side, video content can also be posted off-site without duplicate content issues, and can net you some inbound links

• Audio content. Podcasting your site’s articles is a great way to break up the routine, and develop a closer relationship with your users. The sound of a human voice also gives your business more personality. For this reason, production quality is important for audio. A scratchy audio file can erode a user’s trust in your site

• RSS feeds. RSS feeds are now used by most businesses with a blog or other regularly updated content. They are a great way to stay in touch with your users, and at the same time are convenient from a user point of view

• Surveys. Asking users what they think both engages and boosts their confidence in you

• Maps. These are a frequently overlooked type of object that you can easily integrate into your page. A map of your location, accompanied by directions in text, is also useful in SEO terms if you are angling to rank in local search results

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