The layout of your pages plays a surprisingly important part in your SEO. Your page design can put blocks in the way of your SEO company, can trip up the search engines when they come to call, and can annoy users to the point that they turn around and leave. Many aspects of your design Read Blog…

Many companies have one major difficulty when approaching SEO. They can’t understand how it can be so different from what they’ve done with their site before. After dealing for months on end with a web designer, and having a marketing team work online marketing into the business advertising strategy, search engine optimisation seems like it Read Blog…

The addition of an on-page object can boost a site’s traffic immensely. Once the SEO of your site is done, you will want to ensure that the increased traffic flowing through your site remains on your site. Planting an interesting object on your pages is one way to keep users interested and interacting with your Read Blog…

There’s a reason search engine spiders give greater weight to words in certain places. When a user enters your site, they will spend the first three seconds scanning the page. Their eyes will move in certain patterns, picking out what they need. Your page will either convince them to move forward, or they’ll click back. Read Blog…

Microformats are a set of standards for embedding easily extractable data on your pages, using technologies you are comfortable today. You should be concerned with microformats because there are undoubtedly areas of your site that can take advantage of microformats today, and integration is trivial for your developer team. Microformats are yet another initiative towards Read Blog…

The 404 error code is one that will unavoidably appear on your site from time to time. It happens to the best of us, whether it’s through a broken link, a user mistyping an address, or a server going down. The page you want to appear will fail to load, instead showing a stark 404: Read Blog…

In most instances, a site’s home page is the first thing a user sees after clicking on a link in the SERPs. Sites with unattractive home pages are more likely to bounce users than draw them in. This is a shame, considering the amount of SEO effort that usually goes into boosting a home page’s Read Blog…

A successful SEO campaign should see users landing all over your site. If you have more than one or two pages on your website, each of these pages will be used to maximise the potential for traffic. This means that you should have not just one, but two or more pages within your site that Read Blog…