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Website Optimization

Is HMV's SEO Campaign Too Broad?

Posted by John on 24th of December, 2010

HMV's homepage Meta keywords are currently: 'blu-ray dvds, blu-ray movies, buy dvds, cheap blu-ray, cheap dvds, cheap games, comedy dvds, ds games, dvd sale, horror dvds, latest albums, latest music, mp3 download, mp3 music, new albums, new music, nintendo ds, online music, playstation 3 console, ps3 games, wii console, wii games, xbox 360 bundle,...

The News of the World's Pay Wall Still Has Some Way to Go...

Posted by John on 15th of December, 2010

The News of the World's pay wall has been up for just over a month now, so there really isn't much data available to see if it's been a success or not. That judgement will have to be reserved after a much longer period. If the News of the World are to make it a success and use it to generate profit, however, then they need to focus on site consist...

MySQL Date_Format()

Posted by SEO Consult on 10th of June, 2010

Part of SEO now is improving the time it takes for a webpage to download to the user's computer - the quicker it loads, the better. There are many ways to shave off a half second here, or half second there (for example place your common images into a sprite and place them using CSS as opposed to downloading them all one after another), but there...

Sitemaps - A Road Map To Your Website

Posted by Andrew Whyman on 2nd of June, 2010

Sitemaps are the best way to inform search engines the presence of pages on your website. They are designed so the robot does not have to crawl your website for links itself, instead it can utilise the contents of the sitemap file so it instantly knows about any page of your website contained within the file. The robot will still index your site a...

Five Ways To Make Visitors Become Customers

Posted by Nick on 22nd of May, 2010

When running a search engine optimisation campaign, a great deal of effort goes into driving relevant traffic to your website from different sources. A growth in traffic to your site is highly advantageous because this provides you with the perfect opportunity to establish more customers. The more visitors...

Page Load Times And SEO

Posted by Andrew Whyman on 12th of April, 2010

One of the primary new focuses of the Google Caffeine update is page load times, and taking a websites speed into consideration with their ranking algorithms. One tip to a successful website is the speed at which it loads. None of your visitors will want to be hanging around waiting for the page to load becau...

How To 'Future-Proof' Your Site

Posted by Peter on 20th of March, 2010

The search engine industry is under constant change. There is no knowing when the search engines will tinker with their algorithm to make improvements, and usually little help available when they do. Each change can have a huge impact on your site. Are you protected? A lot of businesses get the advice of...

Canonicalisation and SEO

Posted by SEO Consult on 24th of February, 2010

In an SEO campaign you want as much authority to go to your homepage as possible. You submit your site to directories, write articles, post on social networking websites and make regular blog posts that appear on twitter. All this to increase the number of backlinks to your website. And this is a good thin...

Top 5 most common validation errors

Posted by SEO Consult on 26th of January, 2010

W3C Validation errors are errors in the coding of a web page, they can range from missing alt tags, right through to unclosed, or incorrectly nested tags. A Search Engine spider is basically a piece of software that visits a website, and expects to find it in a certain format and layout, so each time it find...

SEO with Bells and Whistles

Posted by James on 20th of January, 2010

Picture an average web page. It features a title, some blocks of text, a navigation bar and perhaps a footer notice. If the designer has been paying attention to user scanning behaviour, the page will feature a slick design with plenty of room around the content. Certain words may be highlighted to draw us...

Are Your Optimised Pages Targeted Properly?

Posted by Nick on 5th of December, 2009

Most websites will have a range of users they aim to appeal to. Even smaller sites address several needs. The aims of the pages within a site can be quite specific, and also quite different from each other. What you need each page to achieve needs to be carefully considered before you enter into SEO. Some...

The choice between outsourcing SEO and keeping it internal

Posted by Michael Smith on 14th of September, 2009

Making the big decision Choosing whether to outsource SEO or to employ people to do it internally is a difficult decision that many companies face. Having a website that is competing against many other similar sites is extremely stressful, it is therefore vital that you have some form of aid that puts you...

Implementing Search Engine Optimisation into a Website Build

Posted by Nick on 1st of June, 2009

Despite all the preaching by SEO consultants, the untold articles and journals about the whole world of search engine optimisation, too many people still think you can add SEO afterwards. People spend inordinate amounts of money on the most lavish and expensive web design they can afford and when the launc...

Integrating SEO Into Your Website

Posted by Nick on 29th of May, 2009

Search Engine Optimisation can prove to be a valuable way to improve business for various companies and can increase the amount of people visiting their website. There are many different times when it would be effective to integrate SEO into your website and campaigns but there are a number of factors to...

What Does a Perfect SEO Web Page Look Like?

Posted by Nick on 14th of May, 2009

When you look at a search engine results page, you normally look at incredibly long lists of links, most likely in the millions. Most people take a few moments to run their eyes down the list of the first page before they decide to click on the link they feel is most appropriate. On average this takes betw...

Webstite Optimization - The Internet Marketing Medium

Posted by Nick on 26th of December, 2008

Is Webstite Optimization marketing viable? Online marketing has grown at a phenomenal rate and has changed the way business is conducted on a global scale. As businesses are being exposed to every corner of the world the competition for effective marketing techniques are becoming increasingly sophisticated...

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