Regardless of the resource you choose, when you read a reliable piece on SEO you are more likely to read about optimising for Google than you are to read about optimising for Yahoo, MSN, or even search engines in general. While the most effective and often the most successful SEO campaign will include a portfolio of traffic from all of the big names in marketing it is Google that we tend to concentrate on.

Google’s Popularity

Google’s popularity in the online search industry is completely unparalleled. They can boast the majority of all web searches around the world and in the UK they account for more searches on a monthly basis than all of their rivals combined. Both the generic .com and the UK based .co.uk Google engines are extremely popular with different lists designed to match the searcher’s needs as closely as possible. Rather than dwindling this popularity continues to gradually increase at the expense of the other big search engines.

Global Appeal

It’s not just the UK where Google enjoys such lofty heights of popularity either. They are the leading search engine in countries and continents throughout the world and are the local search engine of choice for many too. Whatever the reasons for their popularity, and it’s highly likely that it has a lot to do with the relevance of their results, what matters to the SEO is that the marked difference in popularity exists.

Local Appeal

As one of its more recent additions, Google has added various local search functions to its search results. As well as maintaining separate lists for websites in different countries they also offer a local search result box with a map from the searcher’s current location to find that business. Getting your business included in these local rankings can truly help you build local business.

Google Algorithms

A major part of SEO is tracking and attempting to determine the content of search engine algorithms. Google specifically aims to provide a list of naturally written and well developed websites in their own rankings. In a bid to do this they will penalise or fail to promote any web pages that they believe have been guilty of using unethical SEO techniques or have been guilty of over optimising their pages in order to simply get more traffic. Happily this means that to optimise a page well for Google also means to offer visitors and the other search engines (to varying degrees) what they want.

Why Good SEO Means Pampering The Google Spiders

So the reason that SEO articles and resources have a tendency to reference Google spiders, the Google dance, and Google rankings is because of the market share they hold in terms of searches conducted. By optimising a website to try and fare well in Google’s index, though, it is not uncommon to enjoy decent results with Yahoo, Ask, MSN, and with the human visitors that find their way onto your website as a result of your SEO efforts.

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